Bugatti has entered a bold new chapter with the grand opening of Bugatti Rotterdam, a cutting-edge showroom that redefines luxury and exclusivity in the Netherlands. This new space, designed in line with Bugatti’s latest visual identity, serves as the brand’s new home in the country, continuing a successful partnership with Pon Luxury & Performance Cars.
A Legacy of Excellence
Bugatti’s relationship with Pon Luxury & Performance Cars began in 2012, establishing a strong foundation for delivering unparalleled automotive experiences to Dutch enthusiasts. The first official Bugatti showroom in the Netherlands opened in 2016 in Leusden, within the historic ‘Het Koopmanshuis.’ Now, as Bugatti embarks on its new era—marked by the unveiling of the Tourbillon hyper sports car—the brand takes another step forward with the state-of-the-art Rotterdam showroom.
A Grand Opening in True Bugatti Style
To mark the opening of the 188-square-meter showroom, Bugatti hosted an exclusive event attended by top executives, including Mate Rimac, CEO of Bugatti Rimac, and Hendrik Malinowski, Bugatti Managing Director. Guests were immersed in the Bugatti universe, enjoying Carbon Champagne and admiring an exceptional lineup of legendary models, from the historic Type 45 and EB110 to modern masterpieces like the Chiron Super Sport 300+ and the newly revealed Tourbillon.
A Perfect Fit for Rotterdam
“Rotterdam represents the perfect evolution for our brand presence in the Netherlands,” said Malinowski. “This vibrant city, with Europe’s largest port, world-class architecture, and cosmopolitan atmosphere, embodies the forward-thinking spirit that drives Bugatti. Our new showroom provides the ideal environment to showcase not only our latest extraordinary hyper sports cars, but also our vision for the future.”
With this milestone, Bugatti continues to push the boundaries of automotive excellence, ensuring that Dutch enthusiasts and collectors have a premier destination to experience the brand’s legendary craftsmanship and innovation.
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