Volkswagen has revealed its roadmap for the future of electric mobility, showcasing its first glimpse of a budget-friendly electric car at a recent works meeting in Wolfsburg. The brand aims to make electric vehicles (EVs) more affordable and accessible with an upcoming entry-level EV priced around €20,000, expected to launch in 2027.
During the announcement, Volkswagen CEO Thomas Schäfer outlined the company’s ambitious three-phase plan to dominate the EV market by 2030 while keeping Wolfsburg as the center of Volkswagen innovation and production.
Volkswagen’s Three-Stage Strategy: “Catch Up, Attack, Lead”
Volkswagen’s “Triple A” strategy is a step-by-step plan to solidify its position as a global leader in electric mobility:
- Catch Up – Strengthen competitiveness by optimizing costs, improving production efficiency, and expanding the electric model lineup.
- Attack – Launch nine new models by 2027, including the ID. 2all (priced under €25,000) and the new entry-level electric car (~€20,000).
- Lead – Establish Volkswagen as the technological leader in the volume EV market, pushing boundaries in sustainable mobility, digitalization, and battery technology.
Affordable Electric Mobility: Volkswagen’s Entry-Level EV Plans
Volkswagen has committed to making electric cars more affordable, with two upcoming models leading the way:
- Volkswagen ID. 2all
- A compact all-electric hatchback
- Expected release in 2026
- Priced at less than €25,000
- Based on the MEB+ platform
- Will rival the Renault 5 EV and Peugeot e-208
- Volkswagen’s New Entry-Level EV
- A smaller and more affordable electric car
- Estimated starting price: €20,000
- Expected release in 2027
- Designed for urban mobility and mass-market adoption
- Positioned as Volkswagen’s most affordable EV ever
Volkswagen’s goal is to offer “an affordable, high-quality, profitable electric Volkswagen from Europe for Europe.”
Wolfsburg to Become Volkswagen’s EV Innovation Hub
Volkswagen confirmed that its Wolfsburg plant will remain the brand’s technological and production hub in the EV era. Key developments include:
- New Electric Golf & T-Roc Confirmed
- Wolfsburg will produce next-gen electric versions of the Golf and T-Roc.
- These models will be based on Volkswagen’s upcoming SSP (Scalable Systems Platform).
- Expected production volume: 500,000+ units per year.
- SSP Platform: The Future of Volkswagen EVs
- The Scalable Systems Platform (SSP) is Volkswagen’s next-generation EV platform.
- It offers high scalability, full digital integration, and improved efficiency.
- Will replace the MEB platform in future Volkswagen EVs.
- Hall 54 Transformation
- Volkswagen will introduce new, advanced production technologies at Hall 54 in Wolfsburg.
- The SSP-based electric Golf and T-Roc will be built there, alongside other high-volume electric models.
- A major step in making Wolfsburg the capital of Volkswagen’s electric mobility future.
Volkswagen’s Growing Electric Success
Volkswagen is already one of the top EV manufacturers in the world. Since launching its ID. lineup in 2019, the company has achieved:
- 1.35 million ID. models sold worldwide.
- 500,000 ID.3 units sold.
- 383,100 all-electric Volkswagen vehicles sold in 2024 alone.
With the launch of the ID. 2all and the entry-level €20,000 EV, Volkswagen aims to expand its EV market share and offer affordable, practical, and high-quality electric vehicles for the mass market.
Final Thoughts: Volkswagen’s Electric Future is Taking Shape
Volkswagen’s bold plan marks a significant shift toward affordability and accessibility in the EV market. The introduction of the €20,000 entry-level EV, alongside the ID. 2all and next-gen electric Golf and T-Roc, signals a new era for Volkswagen’s electric vehicle strategy.
With investments in Wolfsburg, cutting-edge production methods, and a strong focus on cost-effective electric mobility, Volkswagen is positioning itself as a leader in the global EV market.
The company’s goal by 2030 is to become the most technologically advanced volume EV manufacturer, offering affordable, high-quality electric mobility for everyone.
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