Munich / September 2025 – BMW has unveiled the all-new iX3, the first production model of its Neue Klasse generation, marking the beginning of a bold new era in electric mobility, design, and digital experience.
A Leap in Performance & Range
The new BMW iX3 50 xDrive comes with dual-motor all-wheel drive producing 345 kW (469 hp) and 645 Nm of torque. It accelerates from 0–100 km/h in 4.9 seconds, with a top speed of 210 km/h.
Thanks to the sixth-generation (Gen6) BMW eDrive with cylindrical-cell batteries, the SUV delivers an impressive range of 679–805 km (WLTP) while maintaining high efficiency.
Lightning-Fast Charging
- 400 kW DC fast charging adds up to 372 km of range in just 10 minutes.
- 10–80% charge in only 21 minutes.
- Supports bidirectional charging: Vehicle-to-Load (V2L), Vehicle-to-Home (V2H), and Vehicle-to-Grid (V2G).
A New Design Language
The iX3 launches BMW’s reduced, character-rich design language:
- Vertical kidney grille with Iconic Glow
- New horizontal light signature (light replaces chrome)
- Sleek proportions: 4782 mm length, 1895 mm width, 1635 mm height
- Cargo space: 520–1750 L + 58 L front storage
Digital Experience Reimagined
Inside, BMW introduces Panoramic iDrive with Operating System X:
- 17.9” free-cut central display with matrix tech
- Panoramic Vision HUD across the windshield
- 3D Head-Up Display (optional)
- Shy-tech multifunction steering wheel
- Enhanced BMW Intelligent Personal Assistant with AI & natural voice
The car runs on a zonal electronics architecture with four “superbrains”, enabling 20x faster processing and future-proof over-the-air AI updates.
Driving Pleasure – Heart of Joy
BMW’s Heart of Joy superbrain integrates drivetrain, steering, braking, and energy recuperation. Features include:
- 98% of braking done via recuperation → smoothest BMW stop ever
- AI-supported Symbiotic Drive for seamless human-car interaction
- Motorway & City Assist, with traffic-light detection and semi-automated driving
Sustainability First
The iX3 is a cornerstone of BMW’s circular economy approach:
- 35% CO₂ reduction in supply chain
- ~1/3 secondary raw materials used (including marine plastics & recycled aluminium)
- 20% lower energy consumption vs. predecessor
- Built at BMW’s Debrecen plant, running fossil-free operations
Launch & Availability
- First variant: BMW iX3 50 xDrive (autumn 2025 production)
- Market launch: Europe Spring 2026, USA Summer 2026, followed by China-specific variant
- Future entry-level models and trims to follow
Leadership Voices
Oliver Zipse, Chairman of the Board of Management of BMW AG:
“The Neue Klasse is our biggest future project and marks a huge leap in technologies, driving experience, and design. With the iX3, we are not only bringing the next generation of one of our most successful EVs to the road, we are launching a new era for BMW.”
📝 Conclusion / Our Comment
The new BMW iX3 is more than just an update — it’s a milestone for BMW and a preview of the Neue Klasse future. With its blend of long-range performance, cutting-edge digital cockpit, and sustainability-driven design, the iX3 positions itself as a true benchmark in the premium EV space.
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