Mumbai, November 25, 2025: Tata Motors Passenger Vehicles Ltd. (TMPVL), India’s leading automobile manufacturer and a key driver of the country’s EV revolution, has announced a high-impact collaboration with Red Bull India. The partnership aims to create a series of adrenaline-filled adventures that combine Tata Motors’ cutting-edge EV technology with Red Bull’s world-class athletes.
The first chapter in this adventure series stars the Harrier.ev, India’s most powerful homegrown electric SUV, alongside Red Bull’s iconic Lebanese stunt athlete Abdo “Dado” Feghali, a Guinness World Record holder known globally for drifting and rally feats. A full video showcasing this electrifying challenge will be released soon.
A Fusion of Power, Innovation & Performance
TMPVL’s Chief Commercial Officer, Mr. Vivek Srivatsa, expressed excitement about the collaboration, highlighting how both brands share a deep passion for pushing boundaries.
“These are truly exciting times as we partner with a company like Red Bull – known for defying limits. This collaboration brings together two brands that share a passion for innovation, performance, and pushing boundaries. This journey promises to be nothing short of extraordinary,” he said.
The Harrier.ev’s combination of commanding stance, electric torque, and go-anywhere capability made it the ideal machine to take on Red Bull’s extreme challenges.
Red Bull Athlete Dado Feghali Praises Harrier.ev’s Capability
After executing the challenge with the Harrier.ev, Dado Feghali shared his experience, praising the electric SUV’s off-road performance.
“The Harrier.ev truly delivers on its promise of go-anywhere capability. After conquering steep terrains in the Elephant Rock challenge, it exceeded expectations by effortlessly completing the latest task we threw at it. Its segment-leading torque offers smooth, linear delivery, making every obstacle feel convenient,” he said.
He added that the experience highlights the Harrier.ev’s engineering excellence and sets a new benchmark for electric SUVs in India.
A Long-Term Adventure Series Begins
This association between TMPVL and Red Bull India is just the beginning of a long-term adventure journey. Both brands aim to create unforgettable experiences that celebrate power, precision, and passion.
The first challenge video featuring the Harrier.ev will go live across digital platforms in the coming days. Fans can expect more thrilling acts combining EV performance with world-class extreme sports talent.
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Read more: Tata Motors & Red Bull India Join Forces for an Extreme Adventure Series Featuring Harrier.ev
