Mumbai, August 5, 2025 – Tata Motors, India’s No. 1 SUV manufacturer, has unveiled the All-New Adventure X Persona for its flagship SUVs – the Tata Harrier and Tata Safari. With prices starting at ₹18.99 lakh (ex-showroom, Delhi), the Adventure X and Adventure X+ offer a robust combination of off-road capability, intelligent technology, and bold styling — setting a new benchmark in the high SUV segment. Deliveries start today across India.
🧭 What’s New in the Adventure X Persona?
The Adventure X is designed for customers who seek thrilling experiences, comfort, and a premium lifestyle — all in a single package. It brings several segment-first features and a Land Rover-inspired driving experience, making it one of the most value-packed offerings in its class.
🔧 Key Feature Highlights:
- ADAS with Adaptive Cruise Control (AT)
- 360° HD Surround View System
- Trail Hold EPB with Auto Hold Function
- Trail Response Modes – Normal, Rough & Wet
- Land Rover-Derived Command Shifter (AT)
- Multi Drive Modes – City, Sport, Eco
🛋️ Comfort & Tech:
- 26.03 cm Ultra-View Twin Screen Display
- Ergo Lux Driver Seat with Memory & Welcome Function
- Trail Sense Auto Headlamps & Aqua Sense Rain Sensing Wipers
- Premium Leatherette Interiors (Onyx Trail for Harrier, Adventure Oak for Safari)
🔩 Design & Engineering:
- Built on the proven OMEGARC platform derived from Land Rover’s D8 architecture
- Powered by the 2.0L KRYOTEC diesel engine delivering high torque and performance
- Harrier: 17” Titan Forged Alloys + Signature Mascot on Doors
- Safari: 18” Apex Forged Alloys + Safari’s Iconic Mascot
📊 New Price Structure (Ex-Showroom, Delhi – Valid till 31 Oct 2025)
🔷 Tata Harrier:
| Variant | Price (INR) |
|---|---|
| Smart | ₹14,99,990 |
| Pure X | ₹17,99,000 |
| Adventure X | ₹18,99,000 |
| Adventure X+ | ₹19,34,000 |
| Fearless X | ₹22,34,000 |
| Fearless X+ | ₹24,44,000 |
🔶 Tata Safari:
| Variant | Price (INR) |
|---|---|
| Smart | ₹15,49,990 |
| Pure X | ₹18,49,000 |
| Adventure X+ | ₹19,99,000 |
| Accomplished X | ₹23,09,000 |
| Accomplished X+ (7 Seater) | ₹25,09,000 |
| Accomplished X+ (6 Seater) | ₹25,19,000 |
💬 Official Statement
Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said:
“With the Adventure X persona, we’ve modernised these icons for a new era – one that champions individuality, precision-crafted design, and intelligent capability. Designed for those who seek authenticity, capability, and expression in equal measure, the Adventure X is positioned at a compelling price point, offering class-leading features.”
🧠 Smarter SUV Line-Up – Built for Every Lifestyle
In addition to the Adventure X, Tata Motors has streamlined and upgraded the entire Harrier & Safari portfolio, making it easier for customers to select the perfect SUV for their needs. Whether it’s bold design, cutting-edge tech, or powerful off-road performance — there’s a Harrier or Safari for every kind of explorer.
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