Jaisalmer, January 05, 2026: Mahindra & Mahindra, India’s leading SUV manufacturer, has officially launched the all-new XUV 7XO, its latest trendsetter that redefines benchmarks in the premium SUV segment. Priced from ₹13.66 lakh (ex-showroom), the XUV 7XO builds upon the legacy of the XUV700—India’s gamechanger SUV with over 3,00,000 customers since 2021—by delivering a new level of technology, sophistication, performance, and safety. Mahindra Premieres XUV 7XO with
Bookings for the XUV 7XO open on January 14, 2026, with deliveries commencing the same day for select variants. Mahindra Premieres XUV 7XO with
Five Pioneering Technology Disruptions
The XUV 7XO debuts with a set of segment-first and India-first innovations, making it one of the most technologically advanced ICE SUVs on sale:
- World’s first DAVINCI suspension system
- India’s first ICE SUV with coast-to-coast triple screens across all variants
- India’s first ICE Software Defined Vehicle (SDV)
- India’s first integrated Dolby Atmos and Dolby Vision experience
- India’s first Level-2 ADAS with Dynamic Visualisation
Mahindra Premieres XUV 7XO with…
Pricing & Variants (Ex-Showroom, India)
XUV 7XO Variant-Wise Prices
| Variant | Seating | Petrol MT | Diesel MT | Petrol AT | Diesel AT |
|---|---|---|---|---|---|
| AX | 7 STR | ₹13.66 L | ₹14.96 L | NA | NA |
| AX3 | 7 STR | ₹16.02 L* | ₹16.49 L* | NA | NA |
| AX5 | 7 STR | ₹17.52 L* | ₹17.99 L* | NA | NA |
| AX7 | 7 STR | ₹18.48 L* | ₹18.95 L*^ | NA | NA |
| AX7T | 7 STR | NA | ₹20.99 L*^ | ₹21.97 L | NA |
| AX7T | 6 STR | NA | ₹21.39 L* | ₹22.16 L | NA |
| AX7L | 7 STR | NA | ₹22.47 L*^ | ₹23.45 L | NA |
| AX7L | 6 STR | NA | NA | ₹23.64 L | ₹24.11 L |
* Introductory prices for first 40,000 deliveries
^ AWD available at an additional ₹2.45 lakh
Automatic transmission available at an additional ₹1.45 lakh
Mahindra Premieres XUV 7XO with…

Experiential Technology & Digital Intelligence
The XUV 7XO democratizes advanced tech by offering premium features right from the base variant:
- 31.24 cm coast-to-coast triple HD screens
- ADRENOX+ powered by Qualcomm Snapdragon 8155P chipset
- 16-speaker Harman Kardon audio system
- Dolby Vision & Dolby Atmos (India-first)
- Alexa built-in with ChatGPT integration
- 540° surround view camera with DVR
- Approach Unlock & Walk-Away Lock
- 93 connected car features
Mahindra Premieres XUV 7XO with…
Spirited Performance & Ride Comfort
Under the hood, the XUV 7XO offers best-in-segment powertrains:
- 2.0L mStallion TGDi petrol engine
- 2.2L mHawk turbo-diesel engine
- 6-speed manual and 6-speed torque-converter automatic options
- 0–60 km/h in under 5 seconds (Petrol MT)
- First-in-segment AWD capability (diesel)
Ride quality is transformed by the global debut of the DAVINCI suspension system, delivering superior ride comfort, stability, and handling across terrains. Mahindra Premieres XUV 7XO with…
Sophistication, Comfort & Interior Luxury
The cabin blends luxury with cutting-edge usability through features such as:
- 6-way powered driver seat with memory & welcome retract
- 6-way powered co-driver seat with Boss Mode
- Front & rear ventilated seats
- Multi-zone ambient lighting
- Soft-touch leatherette upholstery
- Wireless charging with active cooling
- Panoramic Skyroof™
Mahindra Premieres XUV 7XO with…
World-Class Safety
Built to achieve a 5-star Bharat NCAP rating, the XUV 7XO is equipped with over 120 safety features, including:
- Level-2 ADAS with Sense+ (17 functions)
- 7 airbags with curtain airbags till 3rd row
- Electronic Stability Program (ESP)
- 540° camera system
- Driver drowsiness alert
- Electronic parking brake with auto hold
Mahindra Premieres XUV 7XO with…
Leadership Speak
Senior leaders from Mahindra highlighted that the XUV 7XO represents the brand’s next leap in technology-forward SUVs, combining plush ride quality, advanced ADAS, immersive audio-visual experience, and authentic SUV capability, while staying true to Mahindra’s core values of innovation and customer-centricity. Mahindra Premieres XUV 7XO with…
Delivery Timeline
- AX7, AX7T, AX7L: From January 14, 2026 (pre-booked customers)
- AX, AX3, AX5: From April 2026
Mahindra Premieres XUV 7XO with…
S8cars Take
With world-first technologies, bold design, powerful engines, and next-gen safety, the XUV 7XO positions itself as one of the most advanced and aspirational ICE SUVs in India, pushing the premium SUV segment into a new era.
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