Mumbai, January 14, 2026: Mahindra & Mahindra has announced a major milestone for its newest SUV offerings, with the XEV 9S and XUV 7XO collectively recording 93,689 bookings across India. The consolidated bookings translate into a booking value of over ₹20,500 crore (calculated at ex-showroom prices) as of 2:00 PM on January 14, 2026.
The strong initial response highlights Mahindra’s growing momentum in the SUV space, driven by its strategy of offering category-defining products across electric, petrol, and diesel powertrains, aligned with diverse customer usage needs.
Strong Demand Across New SUV Portfolio
With the XEV 9S and XUV 7XO, Mahindra continues to strengthen its leadership in India’s SUV growth story. The brand has consistently focused on product innovation, advanced technology, and scalable manufacturing, enabling it to respond quickly to evolving market preferences.
According to the company, the bookings milestone reflects customer confidence in Mahindra’s authentic SUV DNA and its expanding portfolio that caters to both electric mobility and internal combustion engine buyers.
Delivery Timelines Announced
Mahindra has also shared the phased delivery schedule for both models across dealerships:
- XEV 9S: Deliveries to begin from the week of January 26, 2026
- XUV 7XO: Deliveries have commenced from January 14, 2026
Mahindra’s SUV Growth Momentum
Mahindra has played a key role in shaping India’s SUV market by introducing segment-defining vehicles and scaling them successfully. With the launch of the XEV 9S and XUV 7XO, the company is further reinforcing its position by offering customers compelling choices across multiple powertrain technologies, while staying focused on innovation and long-term sustainability.
S8cars Take
The booking milestone of 93,689 units in a single day underlines the strong market appetite for Mahindra’s new-generation SUVs. With deliveries already underway and a diverse powertrain strategy, the XEV 9S and XUV 7XO are set to play a key role in Mahindra’s next phase of growth in India’s competitive SUV landscape.
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